Main content
City of Alexandria Homepage
Monday, September 1  •  86°Mostly Cloudy Air Quality: Yellow
CloseWeather Forecast
Today: High 89° Low 72°
ClearAir Quality: Yellow
Tue: High 95° Low 72°
Partly CloudyAir Quality: Yellow
Wed: High 89° Low 68°
Mostly SunnyAir Quality: Yellow
Thu: High 92° Low 69°
Mostly SunnyAir Quality: Yellow
Fri: High 91° Low 72°
Partly Cloudy
Alert
All City of Alexandria government offices will be closed on Monday, September 1, in observance of the Labor Day holiday.Read More...
City of Alexandria, VA City of Alexandria, VA
Communications & Public Information
Share Share RSS RSS Print Print Text Size Text Size NormalText Size LargeText Size Extra Large
Page updated Dec 16, 2007 10:50 AM
CloseComments

No Comments Posted Yet

The Alexandria Convention & Visitors Association Presents Results of Brand and Image Study on Tuesday, December 18

The results are in on a comprehensive brand and image study undertaken this fall by the Alexandria Convention & Visitors Association (ACVA). The ACVA invites the public to a presentation of its research findings on Tuesday, December 18 from 8 to 9 a.m. at The Lyceum, 201 S. Washington Street. Please RSVP to 703.838.4200, ext. 203.

The ACVA contracted with Strategic Marketing & Research, Inc. (SMARI) to implement a three-phase research project to assess Alexandria’s image as a travel destination. In the initial phase of the project, SMARI conducted interviews with local stakeholders who included business and government leaders, tourism business managers, and Alexandria residents. In the second phase of research, online interviews were completed by more than 1,400 past and potential visitors. The third phase of the project presented a similar online survey for Alexandria residents and individuals who work in the City. SMARI has tabulated and analyzed the results and will present its findings at Tuesday’s meeting.

The ACVA will use the information derived from the brand and image study in developing future marketing programs to increase leisure and business tourism revenue in Alexandria. The project is especially timely as the City of Alexandria prepares to welcome thousands of new visitors who are arriving from National Harbor, both for business-related events and leisure travel. The ACVA is actively participating as a member of the National Harbor Collaborative Task Force, working in partnership with the City of Alexandria, to design and implement initiatives that will extend a warm welcome, inform, and disperse visitors throughout Old Town Alexandria.

For more information, please contact Laura Overstreet at 703.838.4200 ext. 206.

###